About IMI
IMI International is a market research company specialising in the promotions and short-term marketing industry, and as such is the only one of its kind in Australia.
We operate globally, with our Australian office located in Melbourne. IMI was founded in North America in 1971, conducting market research for the promotions industry, and started operations in Australia in 2001. We have a worldwide database of over 10,000 marketing initiative studies.
IMI International also complete a number of syndicated reports each year, designed to provide insight around topical issues your business is facing. We have current reports on:
- Mobile marketing
- The Digital Environment
- Environment Marketing
- Health Marketing
- Cause Marketing
- Turbulent Times – the ongoing GFC
- Sponsorship ROI for a number of recent events
Click
here for more information or to read a summary of what’s contained in any of these reports:
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Testimonials
"Since working with IMI, both The Marketing Zoo and its clients have become smarter and more efficient at allocating promotional budgets and, at the same time, we have significantly reduced the promotional risk. IMI's unique findings, research methodologies and enormous database of promotional learnings provide us with invaluable information and ultimately a better promotional ROI for our clients"
David Lo - Director
Chairperson, APMA & Director, The Marketing Zoo
"IMI were a breath of fresh air in terms of helping us understand the impact of the various elements of major promotions, for the first time, we were able to quantify exactly the potential impact of large promotions. The results, coupled with benchmarks clearly enabled us to understand how effective and impactful our promotions would be. IMI have provided us with key learnings associated with promotions, that have become bedded into our thinking when we're assessing promotions"
Kathy Barber
Consumer Insights & Planning Manager
Fonterra
"IMI's ConsumerTrack is an invaluable tool for agencies and clients that use promotional and experiential techniques to drive consumer engagement and action. My agency as well as many APMA member agencies have been using IMI’s ConsumerTrack for the past several years and found it invaluable. The research is powerful and clearly demonstrates what works in order to get the best ROI. ConsumerTrack is unique because it's Australian research relative to our market and the information provided is easy to comprehend, impactful and will help enhance brand activation strategies for any brand. Finally Australia has ground-breaking consumer research which is highly relative and current versus relying on studies from overseas markets such as the US and UK".
Kylie Green
Vice-Chairperson, APMA & Director, The Oven Communications
Did you know?
43% of shoppers walk all of the aisles to be sure they are not forgetting anything. Want to know more? Visit IMI's
ShopperPulse website.
