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Please note: All prices quoted are exclusive of G.S.T and are in Australian Dollars


Did you know: ConsumerTrack™ is only the beginning of how IMI International can assist in ensuring your marketing programs are successful?

Other concept optimisation tools include:

  1. Concept Filter™ – utilises our expertise to consult, evaluate and optimise your program from the outset. Looks at the "Do's" and "Do Not's" of program development in context of your concept and category.
  2. I-Screen™ – using consumer feedback we effectively evaluate, troubleshoot, and refine concepts so as to maximise consumer uptake whilst delivering a sound ROI.
  3. Promotional / Program Potential Study – robust and in-depth independent concept evaluation including estimated participation levels given varying levels of comprehension.
  4. Volume Predictive Modelling – quantify participation and uptake of any given program in any given category.

Please contact us for more information on any of these services.