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Did you know: ConsumerTrack™ is only the beginning of how IMI International can assist in ensuring your marketing programs are successful?
Other concept optimisation tools include:
- Concept Filter™ – utilises our expertise to consult, evaluate and optimise your program from the outset. Looks at the "Do's" and "Do Not's" of program development in context of your concept and category.
- I-Screen™ – using consumer feedback we effectively evaluate, troubleshoot, and refine concepts so as to maximise consumer uptake whilst delivering a sound ROI.
- Promotional / Program Potential Study – robust and in-depth independent concept evaluation including estimated participation levels given varying levels of comprehension.
- Volume Predictive Modelling – quantify participation and uptake of any given program in any given category.
Please contact us for more information on any of these services.